7–9am Pacific · 3–5pm Central European · 6–8pm Dubai · 10pm–12am Hong Kong
Sound Familiar?
What are the behaviors, beliefs or habits that might be holding you back?
(And what would happen if you could finally let them go?)
Emotional eating
Procrastinating
Smoking or vaping
Staying up too late
Netflixing
Negative self-talk
Getting angry
Road rage
Watching porn
Overthinking
Sleeping In
Overeating
YouTubing
Snoring
Photo: Kersti Niglas · MVU 2026
What This Is
Begin Your Transformation
Join Eric Edmeades online for Stop It Sunday, a live 2-hour session. This might just be the opportunity you have been looking for to make lasting change. This is not a lecture. This is not a theory. This is transformation. A chance to make exactly the changes you need to make to set yourself up for your most successful, healthiest, most fulfilling year yet.
15+ years studying the science of why we do what we do — and how to actually stop.
500K+People Helped
130+Countries
15+Years of Research
🏅
Canadian Senate 150 Medal — awarded for "Improving the Quality of People's Lives" across more than 130 countries.
Photo: Mardo Männimägi · MVU 2026
The Approach
How It Works
01
Science
Evolutionary Mismatch: Humans are really good at locking in behaviors but times have changed and sometimes we lock in the wrong ones. Now you can finally understand and let them go.
02
Emotion
The Shame Release: Emotions are the key to memories, habits and transformation. Today, every time someone 'tries to quit' they trigger the behavior to stick. Releasing this can change everything.
03
Method
Behavior Off-Ramps: Automatic behaviors, beliefs and habits run on autopilot; they often happen below consciousness. There are many possible 'off-ramps' and now you can find yours.
04
Your Unique Stop Style
The 4 Stopping Styles: There are four Stopping Styles; if you use the wrong three, you damage your self esteem and lock the behavior in deeper. Now you can discover your Stop It Style and use it to literally change your destiny.
05
Recognized Impact
Eric is an award-winning transformation architect, awarded a Medal for 'Improving the Quality of People's Lives' and creator of Behavior Change Dynamics™. He has helped over 500,000 people change their relationship with food, stop overeating, stop emotional eating and regain their health. Stop It Sunday integrates the full depth of that experience.
The Journey
Three Phases
Phase 1
Beliefs & Self Esteem
Understanding and updating who you are and what you believe about yourself and the world is key to behavior change. In Phase 1, we will focus on your worldview and self-image, and how to upgrade them.
Phase 2
Behavior Patterns & Routines
Understanding what triggers, creates and continues automatic behaviors and responses creates a powerful opportunity to transform; to create new understandings and behaviors.
Phase 3
The Method & Breakthrough
Learn about your Stop it Style and how to let go of the behaviors, beliefs, patterns and habits that no longer serve you.
Photo: Mardo Männimägi · MVU 2026
The Process
How You'll Stop
Start This Installation
Replacing the behavior so the old pattern has nowhere to go.
The Declaration
A shared moment of commitment with everyone attending live. #IStopped
Is This For You?
Who Stop It Sunday is for
You know the behavior you want to stop — but haven't been able to
You feel frustrated or disappointed in yourself
You're tired of feeling stuck
You want this year to feel different
You want a method that actually works
You're ready for identity-level transformation
You want to move forward with clarity, momentum, and pride
If you feel something inside shift as you read this… This is for you.
Photo: Kersti Niglas · MVU 2026
What People Say
Real Results
Want to stop a behavior you don't like? You can do it in minutes. Get personal coaching from an expert in making positive shifts real and lasting. It's fun too.
Being able to engage with Eric directly is an invaluable experience. I can't believe he finds the time for this and is willing to help.
I've participated in an incredible event that changes mindsets and behaviors live. It's exciting to see people relieved of their burdens.
Extremely useful both personally and as a therapist.
Eric is the go-to guy to help break your habits.
It can help anybody at any stage of their life.
A session with Eric always helps me to help myself.
You'll gain valuable insights and learn various ways to shift your own behavior to an experience you prefer.
Watching the back and forth between Eric and participants — watching the issue unwind and reveal a path forward — is already super powerful.
Nail biting. Pattern interruption is key to stopping the behavior. I've experienced a clear shift.
Stopping a habit is not the same for everyone. Stop It Sunday can help by simply showing strategies. One might resonate and be the key for you.
I shared the registration page with my entire WILDFIT Alumni community. I spoke about it being a terrific opportunity for anyone to experience first as an observer and then, when ready, as a participant.
Payment Options
Pay What You Can
Observer Pass
Pay What You Can
Watch Stop It Sunday live and see Eric work with participants. The session recording is not included.
"If you don't feel it was worth at least what you paid, email us within 48 hours for a full refund."
We are not going to let money stop you from attending this program. If you are not in a position to make a financial contribution at this time, you can use this link to register for free. Our only concern for you is that you get the most value out of this program; please don't treat it like a 'free event.' It is not. If you need this and don't have the money, please register now and then show up like you made the full investment.
About Eric
Hi, I'm Eric Edmeades. I develop and deliver some of the most transformative behavior-change programs and experiences in the world.
For more than 20 years, I've been focused on a single core question: why we do what we do—and how to stop doing the things we most want to stop. As the creator of Behavior Change Dynamics™️, my work explores human behavior at the level where habits, beliefs, emotional reflexes, and automatic decisions are formed—and where they can be interrupted.
A central pillar of my work is behavior cessation: the ability to consciously interrupt, stop, or upgrade behaviors that no longer serve us. That work didn't begin professionally. It began personally.
I quit caffeine at 18. I quit alcohol at 19. I quit processed and junk foods at 21. And at 22, I quit breaking promises—to myself and to others.
That final shift proved foundational. I've come to believe that much of my success in life has come not from what I added, but from what I learned to stop: unconscious habits, inherited beliefs, emotional reflexes, and default patterns that quietly run our lives. The ability to pause, interrupt, and choose differently is a skill—and it can be trained.
I later created WILDFIT, a multiple-award-winning behavior-change program that has helped over 500,000 people worldwide transform their relationship with food. Through that work, I refined my behavior-cessation techniques and developed the Stop Style™️ system, which helps people understand how they stop—not just what they stop—so change becomes sustainable rather than force-based.
My work has been recognized internationally. I was awarded a medal by the Canadian Senate for my contribution to improving the quality of people's lives. I've spoken for Fortune 500 companies, worked with governments, and have spoken in the House of Lords on the intersection of the food industry, human behavior, and behavior change.
At its core, my work is about freedom: freedom from compulsive habits, freedom from inherited patterns, and freedom from the behaviors that persist not because we're weak—but because we've never been taught how to stop them properly.
Common Questions
FAQs
What if I've failed before?
You didn't fail — the method did.
What if I don't know what I want to stop?
You'll gain clarity in the first hour.
Is $0 really okay?
Yes. Your presence matters.
Do you offer a guarantee for the Participant Pass?
Yes. Attend Stop It Sunday live. If, by the end of the session, you don't feel it was worth at least what you paid, email us within 48 hours and we'll refund you in full.
Will there be replays?
Yes — the Participant Pass includes the recording for 6 months. The Observer Pass does not.
Stop what's been stopping you — and start the life you know you're capable of living.
You deserve a year you feel proud of. You deserve to finally be free of this pattern. You deserve the identity you've always felt deep inside. This is your moment. This is your reset. This is your time.
